The Lego robot kit has been a big hit for the company with some consumers buying hundreds of units to make their own creations.
But some are now worried the company may be overstating the value of the product.
The company has been hit by an influx of new customers in the past few years.
New Zealand’s Department of Agriculture has launched a survey of the country’s 3,000 farmers.
The farmers are asked to fill out a survey on their current and future farming needs.
Farmers can also fill out an online questionnaire to find out about how much they would pay to purchase the new robot kit.
The survey has been sent out to 3,500 farmers and found that 80 per cent of farmers would be willing to pay more to obtain a new robot.
Farmers are worried about the high prices of new robots.
“I think there is a little bit of an overvaluation of this new model,” farmer Tony McCarty told Newstalk ZB.
“You can see the big box and the Lego set that’s the first thing they show off, which is great.”
But then you see the price and the price really doesn’t compare with the other products that are on the market.
“”But I think the thing with a new model is that they’ve got to have a certain amount of innovation and you’ve got more to offer.
“They’re not really offering what we need right now in terms of a very affordable, low price model.”
Farmers have also been left with no choice but to buy the new robots as they lack the financial ability to buy a new system.
“It’s a bit of a Catch 22,” Mr McCarty said.
“We can’t buy a robot, but we can’t get one and we can still buy the next one.”
A spokesperson for Lego told New Zealand’s The Dominion Post that it had been “working hard to deliver the highest quality robots to our customers” and that the survey was not indicative of a general market for robots.
A spokesman for the Department of Innovation and Science said they were “working closely” with the Australian Government on “new robotics products”.
The spokesman said it was a “matter of concern” that farmers were “not buying the new models”.
“In many cases, they are using a third-party supplier, so they can’t really compare,” the spokesman said.
Lego has been criticised by farmers for not adequately informing them about their robot kit options.
In February, the New Zealand Farmers Union issued a letter to the Prime Minister and Agriculture Minister calling for a “robots-free” Australia, warning that “farmers are being left behind”.
Farmers in New Zealand have been inundated with letters, and one farmer was so upset he posted a message on Facebook that he ended up losing his job.
Farmer Tony McCary said he had a difficult time buying the robot kit due to the high cost of the new model.
“At first I was a bit nervous about it because I thought ‘Oh well, I can’t afford it’.”
“But after a while I just got used to it.”